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Executive fractional CTO

Strategy, leadership, and hands‑on delivery.

Executive direction with the ability to jump in and build.

I partner with founders and exec teams to set direction, align teams, and personally build critical pieces using AI as leverage, so products launch fast and scale.

Book a 20‑min consult See case studies
AI-enabled delivery (prototype → production)
Web apps • APIs • Integrations
Design systems • UX
Interested in hiring me?
barton@bartonlanderson.com
Services
Three ways to work together, designed for both consulting and fractional leadership.

AI‑Accelerated MVP (2–6 weeks)

From idea → shipped MVP with clean UX and production discipline.
  • Landing + onboarding + core workflow
  • Auth, analytics, admin, integrations
  • Deploy + monitoring + handoff

Platforms & Web Services Scalable architecture for real products

Architecture, performance, and maintainability for complex systems.
  • API design, data modeling, performance
  • Security, reliability, tooling
  • UI architecture + design system

Fractional CTO Strategy + leadership + hands‑on delivery

Momentum and clarity for teams that need senior guidance.
  • Architecture review + roadmap
  • Hiring support + standards
  • AI strategy for product & ops
AI Delivery

What “AI expert” means here

I use AI as leverage to ship faster . then apply senior review to keep quality, security, and maintainability high.
  • Rapid prototyping → production hardening
  • LLM integrations (RAG, tools/agents, workflow automation)
  • AI-assisted UI build + refactor + accessibility pass
  • Automation for ops: dashboards, admin tools, integrations

What you get

  • Shorter timelines without sacrificing maintainability
  • More iterations → better UX and conversion
  • Better documentation and faster onboarding
  • A system you can actually run long-term
Ship in weeks
Senior review
Measurable outcomes
Work
Selected shipped work across premier game titles and branded experiences, built under real deadlines and real constraints.

EA Sports (NASCAR)3D “Locker” skin preview/approval + upload workflow

  • What it enabled: players could understand, preview, approve, and upload a 3D skin into the EA Locker for in‑game use.
  • What I owned: end‑to‑end UI/UX + engineering, upload pipeline, and graphics-file manipulation to meet in‑game requirements.
  • Constraint: first‑of‑its‑kind system with a hard 6‑month delivery window.
  • Stack: ActionScript; custom 3D display interface (built by me) + common 3D interface integration.
  • Leadership: EA had no established web practice at the time . I authored their first internal web development guide (download below) to standardize the lifecycle (analysis → launch → specification → design → development → testing → release), QA test plans, cross‑browser/load/stress/scalability testing, and technical documentation.
Outcome: shipped with the title. a working pipeline that let players race custom skins against others.

EA Sports (NCAA Football)“Create‑a‑Team” prototype

  • What it enabled: users could create a full team experience (team, school, players, etc.) via the web, and then play against others, in game.
  • Timeline: 4 months to prototype and hand off to another team for completion.
  • What I owned: product flow + UX + engineering implementation.
  • Stack: ActionScript.
Outcome: shipped with the title. Proved the concept and established a pattern later used in Madden, FIFA, and College Football — and still used today to enhance user experiences across EA console titles.

Kizzangrapid mobile game delivery + leadership through change

  • Goal: deliver a mobile game on aggressive timelines (not just as an individual contributor, but as a multiplier for the team).
  • Collaboration: partnered tightly with the graphics team, CTO, and CEO to keep scope, quality, and deadlines aligned.
  • Leadership: helped stabilize delivery and team momentum when the CTO departed.
  • Stack: ActionScript.
Outcome: shipped and profitable . improved delivery discipline and team synergy under pressure.

M&M’s / Marsbranded app reskin for marketing campaign

  • Goal: reskin an existing application to reflect M&M’s campaign branding using provided assets.
  • Constraint: planned 2‑month schedule.
  • Delivery: completed in ~1 month without sacrificing polish or brand fidelity.
  • Stack: MERN (MongoDB, Express, React/Next.js, Node.js), deployed for both cloud and on-prem/venue environments.
Outcome: accelerated launch readiness for the campaign with a clean, on‑brand user experience.

CoolCatJukeAI‑accelerated platform: licensing, catalog management, and venue jukebox

  • What it is: a two-part system: an API-based cloud licensing & catalog management web app plus a local-only venue jukebox web service.
  • Key capabilities: heartbeat verification for licensing/subscription, configurable payment gateway (venue gateway or CoolCatJuke marketplace), and operational tooling for venues.
  • What I did: leveraged AI to rapidly design and implement the product end‑to‑end . architecture, UX, and core workflows . then hardened it into a maintainable system.
  • Stack: MERN (MongoDB, Express, React/Next.js, Node.js), deployed for both cloud and on-prem/venue environments.
  • Link: coolcatjuke.com
Outcome: a real product with commercial‑grade features and a deployment footprint that spans cloud + venue locations.
Testimonials
"Barton was instrumental in developing and delivering integrated web-based / console videogame features for multiple premier EA Sports titles, something that had never been done before at the time."
- Daniel Britton, Technical Director
"He established best practices and guidelines for future web application development for Electronic Arts, Tiburon."
- Ed Dorsey, EA Sports
More testimonials
"Barton always displayed a high degree of integrity, responsibility, and ambition. He owned a completely new system to our organization and helped tremendously in new business opportunities for us."
- Chris Wynn, Development Director
"Barton is one of those top performers that can balance both the creative and schedule needs of a game or product and will go the extra mile to insure that the users of his software experience a clearly communicated and entertaining flow - he is a seasoned industry veteran, and it shows."
- Randy Dersham, COO
"Barton has excellent interpersonal skills and can comminicate effectively with senior exectives, management, and staff."
- Matthew Morrissette, CTO
"His understanding of what it takes to start, build, and maintain a company are rare assets that can be a great benefit to any company."
- Randy Dersham, COO
"Barton has a zeal for life I've seen amongst few people. Because of this, he is always looking to improve himself and learn new things."
- Matthew Morrissette, CTO
"His enthusiasm and drive is second to none."
- Paul Williams, CTO
Media
A couple quick videos that summarize my approach to growth, network effects, and product consulting.
Video - Barton on Network and Viral Effects


A reference to understanding the laws that generate more users, more value, and more revenue. A detailed description of what Network Effects are, and how rhythmhouz uses 5 network effects in their web-based platform.
Downloads & Contact
Free PDF Download
A free download of an overview of Web Development Project Flow. Understanding the steps needed to plan a successful development cycle.
This is a document I wrote some years ago. While some of the terminology may be different, the concepts remain the same.

I'd love to hear your thoughts about this document!
Contact

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The fastest way to start: send a note with what you're building, your timeline, and your budget range (if known).

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Grab a time that works. I’ll come prepared with questions and a fast path forward.
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